ABOUT US
RETAIL EVENT SPECIALISTS
V12 Trackside built its reputation across the world of motorsport for the past 40 years licensing, distributing, retailing, and promoting motorsport teams and driver official merchandise at multiple motor racing events worldwide.
We have managed and executed successful sales programs for Racing Teams in Formula 1, Formula E, Moto GP, WEC , and Touring Car Championships. In addition, V12 Trackside is currently in partnerships with Formula 1 Teams, with which we have global retail rights.
In the recent years, V12 has diversified its operations taking on large-scale events such as the cricket ICC Men’s T20 World Cup, the 2026 Milano Cortina Winter Olympic and Paralympic Games, and the 2026 FIFA World Cup. We have been involved in other new areas such as music festivals, music brand activations such as BTS in London and Berlin.
We have also developed stand alone retail with V12 Trackside Motorsport Stores as well as short-term pop-up retail in several cities alongside major sporting events worldwide. V12 is a global company with the HQ in Montreal, Canada and European warehouse and offices in Germany.
OUR MISSION
We have built a unique event retail operation that can deliver a turnkey plan to a worldwide market. With the experience we have built globally, we are committed to continue delivering a consistently high-quality retail experience at the events we operate.
We pride ourselves on always delivering the plan whatever the weather or challenging environment, to deliver a retail experience that provides a quality retail experience for customers. For our clients, we aim to deliver the maximum sales results for their brands at both international and local events.