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V12 Trackside has built its reputation across the world of motorsport for the past 30 years licensing, distributing, retailing, and promoting motorsport teams and driver official merchandise at multiple motor racing events worldwide.


We have managed and executed successful sales programs for Racing Teams in Formula 1, Formula E, Moto GP, WEC , and Touring Car Championships. In addition, V12 Trackside is currently in partnerships with Formula 1 Teams, with which we have global retail rights. We have recently signed a partnership with UFC, and we will be overseeing their retail operations for upcoming events, shop in shops and develop permanent stores.


In the recent years, we have been involved in new areas such as music festivals, music brand activations such as BTS in London and Berlin. Our Pop-up stores for the BTS brand have been a great success.

We have also developed stand alone Retail with Racing Miami and The V12 Ultimate Racing Stores as well as short-term pop-up retail in several cities alongside major sporting events worldwide. V12 is a global company with the HQ in Montreal, Canada and European warehouse and offices in Germany.

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We have built a unique event retail operation that can deliver a turnkey plan to a worldwide brief. The experience we have built globally we committed to continue delivering a consistently high-quality retail experience at the events we operate.

We pride ourselves on always delivering the plan whatever the weather, the challenging environment to deliver a retail experience that provides both a quality retail experience for customers and for our clients we aim to deliver the maximum sales results for their brands for both international and local events.

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